The Impact Of Social Media Marketing
The Lebanese region ranks 170th in the world (Central Intelligence Agency, 2014). It is smaller than Connecticut, one of the smallest states in the United States. In addition, Lebanon is one of the few democracies in the Middle East. As far as the economy is concerned, Lebanon is a market economy country with a long tradition of laissez-faire economics. In addition to the coastal areas on the east coast of the Mediterranean, Lebanon is considered the central “window” of the Middle East in Europe, North Africa and the rest of the world. As a result, its economy has experienced a very prosperous period, even before the bloody civil war that ended in 1990, known as the “Paris” of the Middle East.
Moreover, although Lebanon is small, it is also one of the most diverse countries in the world. Christians, Muslims, Druze and other minority sects are scattered throughout the small country, and even Lebanon’s political system relies on sectarian power.
However, this diversity has played an important role in national issues. This diversity is a necessary condition for the sectarian civil war in the country and is currently playing an important role in its political shackles, although other factors (mainly foreigners) should also be blamed. At present, there is no interim president, and the country’s competitive parties continue to discuss and prevent rather than promote the development of the country. Social media and smm panel have impacted the tourism.
In addition, the proximity of Lebanon to Israel has made it a battleground for foreign policy/power, and each country has used Lebanon for its own purposes.
The tragic political reality of the country has seriously affected the country’s economy. In addition, since Lebanon is a service economy, the sector is the most affected.
Tourism plays an important role in the national economy. According to the Ministry of Economy and Trade (MOET), “Tourism has always been one of Lebanon’s main economic sectors” (Department of Economic Research, 2010).
In addition, the World Travel and Tourism Council estimates that the tourism sector in Lebanon contributed more than $4 billion in 2013 (World Travel and Tourism Council 2014).
Tourism accounted for about 10% of the economy in 2012, but fell to 9% in 2013 (ibid., p. 14). This is due to the political situation in the country and other factors. In addition, from 2011 to 2013, the number of tourists in the country continued to decline.
Given the awkwardness of the tourism industry in recent years, the margins of companies in this industry have become very small. The political and economic situation affects Lebanese tourism (TR) companies. This means that these companies are forced to take more steps to compensate for the increased losses (or lower profits) and reduce resources. It is unclear when the political and economic situation in Lebanon will improve, especially since the civil war in neighbouring Syria does not appear to have weakened.
The TR company in Lebanon can be adjusted in a number of ways, including implementing employee reduction policies and reducing marketing and advertising budgets. When the economy is in recession and difficult times, the marketing budget must first be eliminated. But especially because TR companies have to do more marketing to make up for the company’s losses, this is not a good idea.
One solution to this problem is to use marketing strategies in social media because they have little or no resources, which is perfect for Lebanon’s current economic situation. Social media marketing enables airlines to overcome the challenges of limited budgets and reduced business: smm panel.